01
Find
Find the question, uncertainty or calculation blocking the buying decision.
Input: “How much will switching really save us?”
THE THX METHOD.
TURN BUYER QUESTIONS
INTO DECISIONS.
We build interactive buying experiences for complex B2B decisions. Calculators, comparisons, assessments and business-case tools that help buyers understand the answer themselves — while giving sales a useful signal.
THX buyer simulator Interactive
01FIND THE DECISIONDEMO / THX.
Start with the buyer
What are they still trying to figure out?
Example buyer question → “What will this actually cost us?”
Live buyer outputVALUE FOUND
€40Kestimated
annual value
annual value
The buyer gets an answer.
Instead of asking sales to explain the value, the buyer can model it themselves.
ExperienceVALUE CALCULATORBusiness signalVALUE + INTENT
The shift
From information to interaction.
Buyer gets
An answer.
Sales gets
Context.
Business gets
Intent.
The opportunity
Your buyers already have the questions.
The information they need is usually somewhere — buried in a PDF, spreadsheet, product page, sales deck or someone's head. The problem is that the buyer still has to do the work.
01
“What will this actually cost us?”
Give the buyer a way to calculate the answer instead of asking sales to explain it.
BUILD → CALCULATOR02
“Which option is better for us?”
Turn product complexity into a guided comparison with a clear outcome.
BUILD → COMPARISON03
“Is this worth changing?”
Make value, risk and the cost of inaction visible before the sales call.
BUILD → BUSINESS CASE04
“Is this right for our situation?”
Let the buyer test fit and reach a useful next step themselves.
BUILD → FIT ASSESSMENTThe THX method.
Question → signal.
We don't start with “what campaign should we run?” We start with the decision your buyer is struggling to make.
02
Model
Turn the question into variables, scenarios and an outcome the buyer can understand.
Model: cost + volume + time + risk → outcome
03
Experience
Build the interactive experience that lets the buyer answer the question themselves.
Experience: calculator / comparison / assessment
04
Signal
Turn the interaction into useful context: what the buyer values, chose and needs next.
Signal: intent + context + next step
THX LAB / LIVE DEMO
Don't take our word for it.
Experience the mechanism.
These are simplified examples of the interactive tools we build for B2B buying decisions. Choose one — each answers a different buyer question.
VALUE CALCULATOR LIVE DEMO
What will changing this actually be worth?
OUTPUTEstimated annual value → €40,000
See the method in action.
The same question.
A better buying experience.
Click through the four stages. This is the difference between publishing information and designing an interaction around a buying decision.
01 / FIND
The buyer can't confidently answer the question.
They are interested, but uncertainty remains. That uncertainty is the opportunity.
Buyer experience
Uncertainty becomes visible.
Business value
A decision barrier is identified.
What we build
Not just calculators.
The format follows the decision. We choose the simplest interaction that helps the buyer move.
Calculate
ROI, savings, TCO, cost of ownership, implementation impact and financial value.
→
Compare
Products, solutions, suppliers, scenarios and outcomes — without spreadsheet gymnastics.
→
Assess
Configuration, suitability, risk, requirements and the right next step.
→
Before / after
Stop adding information.
Start reducing uncertainty.
Before
More pages. More content. More work for the buyer.
Buyers search, download, compare elsewhere, build spreadsheets and wait for sales to explain what they still don't understand.
With THX.
The answer becomes an experience.
Buyers interact with the value themselves while the business learns what matters to them and captures a more useful buying signal.
Proof, not promises.
Don't take our word for it.
Use the thing.
THX is a new practice — we'd rather show you the craft than show you a logo wall. Every calculator, comparison and assessment on this page is real and fully interactive, not a mockup. This is the same quality of work we'd build for you.
Built end-to-end by THX
No template. No agency handoff. No stock demo.
Try the live tools ↓
Where THX sits
Between marketing, product and sales.
THX is not another content agency and not a software vendor selling one tool. We design the interaction around the decision your buyer needs to make.
Create a reason to engage.
Replace passive content with a useful experience that earns attention.
Make complexity understandable.
Translate features, variables and scenarios into something buyers can use.
Give the conversation context.
Know what the buyer calculated, compared or cared about before the call.
Outbound
Don't send another pitch.
Send an opportunity.
We can identify an opportunity on a prospect's website, build a focused example around it and put the proof directly in front of the decision-maker.
Example outreach
THX. / 01
We found a buyer opportunity.
Hi,
We noticed that your buyers have to estimate the cost difference
between your solutions manually.
We built a simple example of what that experience could look like.
Your move.
What is your buyer
still trying to figure out?
Give us your website. We'll look for the question standing between your buyer and the next step — and show you what the experience could be.
Get started
Show us where your buyers get stuck.
Send us your website and a note about your sales process. We'll reply within 2 business days with one specific opportunity — not a generic pitch.
- We review your website and buyer journey.
- We identify one concrete interactive opportunity.
- We show what the experience could look like.
- No obligation. No generic sales deck.