INTERACTIVE BUYING EXPERIENCES.

TURN BUYER QUESTIONS
INTO DECISIONS.

We build interactive buying experiences for complex B2B decisions. Calculators, comparisons, assessments and business-case tools that help buyers understand the answer themselves — while giving sales a useful signal.

See THX in action → How it works ↓

THX buyer simulator Interactive

01FIND THE DECISIONDEMO / THX.

Start with the buyer

What are they still trying to figure out?

Choose the question your buyer needs to answer → watch what THX turns it into.

QUESTION “What will this actually cost us?”

↓

THX BUILDS A value calculator

↓

BUSINESS GETS What the buyer values + intends

Illustrative mechanismQuestion → experience → signal

The shift From information to interaction.

Buyer gets An answer.

Sales gets Context.

Business gets A deal that doesn't go quiet.

The opportunity

Your best prospect just went quiet.

They asked what it would actually cost. Sales said “it depends” and promised a callback. Three days later, they picked whoever just told them. The information wasn't missing — it just wasn't theirs to use, at the moment they needed it.

“What will this actually cost us?”

Give the buyer a way to calculate the answer instead of asking sales to explain it.

BUILD → CALCULATOR

“Which option is better for us?”

Turn product complexity into a guided comparison with a clear outcome.

BUILD → COMPARISON

“Is this worth changing?”

Make value, risk and the cost of inaction visible before the sales call.

BUILD → BUSINESS CASE

“Is this right for our situation?”

Let the buyer test fit and reach a useful next step themselves.

BUILD → FIT ASSESSMENT

The THX method.

Question → signal.

We don't start with “what campaign should we run?” We start with the decision your buyer is struggling to make.

Find

Find the question, uncertainty or calculation blocking the buying decision.

Input: “How much will switching really save us?”

Model

Turn the question into variables, scenarios and an outcome the buyer can understand.

Model: cost + volume + time + risk → outcome

Experience

Build the interactive experience that lets the buyer answer the question themselves.

Experience: calculator / comparison / assessment

Signal

Turn the interaction into useful context: what the buyer values, chose and needs next.

Signal: intent + context + next step

THX LAB / LIVE DEMO

Don't take our word for it.
Experience the mechanism.

These are simplified, illustrative versions of the tools we build. Choose a buyer question, then interact with the experience that answers it.

VALUE CALCULATOR LIVE DEMO

What will changing this actually be worth?

OUTPUTEstimated annual value → €40,000

See the mechanism live.

From a buyer question
to a useful signal.

Method explained the four stages. This is what actually moves through them. Adjust the numbers below, then click through Find → Model → Experience → Signal to watch the same figure change meaning at each stage.

Demo input — annual spend today €500,000

Demo assumption — potential improvement 8%

DEMO ONLY These numbers are illustrative. The point is to show how a buyer-facing interaction can turn an unclear claim into a model and then into a buying signal.

01 / FIND

Sales quotes a ceiling nobody can verify.

“Up to 8%” on €500,000 sounds like €40,000 — but “up to” isn't a number a buyer can put in a business case.

Buyer experience Told a number, not shown the math.

Business value A claim — not yet a qualified lead.

What we build

Not just calculators.

The format follows the decision. We choose the simplest interaction that helps the buyer move.

Value

Calculate

ROI, savings, TCO, cost of ownership, implementation impact and financial value.

→

Choice

Compare

Products, solutions, suppliers, scenarios and outcomes — without spreadsheet gymnastics.

→

Fit

Assess

Configuration, suitability, risk, requirements and the right next step.

→

Make it concrete

Show us the product.
We'll show you the experience.

The mechanism is simple: we start with a question your buyer already has, choose what they need to calculate or compare, then build the interaction that gives them an answer — and gives your team useful buying context.

INDUSTRIAL EQUIPMENT / ILLUSTRATIVE

“Which configuration actually fits us?”

01 / Buyer questionWhich configuration actually fits us?

The buyer has too many variables to compare manually.

02 / THX buildsConfigurator + comparison

The buyer selects requirements and sees the trade-offs immediately.

03 / Business getsRequirements + chosen path

Sales enters the conversation knowing what matters and why.

→→

THE POINT: not another content page.Question → experience → buying context

Before / after

Stop adding information.
Start reducing uncertainty.

Before

More pages. More content. More work for the buyer.

Buyers search, download, compare elsewhere, build spreadsheets and wait for sales to explain what they still don't understand.

With THX.

The answer becomes an experience.

Buyers interact with the value themselves while the business learns what matters to them and captures a more useful buying signal.

Proof, not promises.

No case studies yet.
Just the thing itself.

THX is a new practice — we'd rather show you the craft than show you a logo wall. Every calculator, comparison and assessment on this page is real and fully interactive, not a mockup. This is the same quality of work we'd build for you.

Built end-to-end by THX No template. No agency handoff. No stock demo.

Try the live tools ↓

Where THX sits

Between marketing, product and sales.

THX is not another content agency and not a software vendor selling one tool. We design the interaction around the decision your buyer needs to make.

Marketing

Create a reason to engage.

Replace passive content with a useful experience that earns attention.

Product

Make complexity understandable.

Translate features, variables and scenarios into something buyers can use.

Sales

Give the conversation context.

Know what the buyer calculated, compared or cared about before the call.

Outbound

Don't send another pitch.
Send an opportunity.

We can identify an opportunity on a prospect's website, build a focused example around it and put the proof directly in front of the decision-maker.

Example outreach THX. / 01

We found a buyer opportunity.

Hi,

We noticed that your buyers have to estimate the cost difference between your solutions manually.

We built a simple example of what that experience could look like.

See the opportunity →

Your move.

What is your buyer
still trying to figure out?

Give us your website. We'll look for the question standing between your buyer and the next step — and show you what the experience could be.

Find my opportunity →

Get started

Show us where your buyers get stuck.

Send us your website and a note about your sales process. We'll reply within 2 business days with one specific opportunity — not a generic pitch.

We review your website and buyer journey.
We identify one concrete interactive opportunity.
We show what the experience could look like.
No obligation. No generic sales deck.