Cost, fit, choice or value still depends on their inputs, priorities and constraints.
Buyer decision tools for B2B websites
Turn buyer
questions into
decisions.
When buyers ask “what will it cost, will it fit, or is it worth it?”, thx. turns your rules and data into a tool that gives them a useful answer on your website.
See scope and price first. No obligation.
FROM QUESTION TO DECISION
What will this actually cost us? thx. makes upfront costs, ongoing costs and assumptions visible. The buyer can decide whether the scope fits their budget.
The problem
Your team knows the answer.
Your website does not show it.
Pricing, fit and value often depend on the buyer’s situation. If the only useful answer is “let’s discuss it on a call”, the website leaves the buyer without a next step.
What will this cost us?
Will it fit?
Which option is right?
Is it worth changing?
A calculator, comparison, assessment or business-case tool with its logic made visible.
The result and agreed context can move with the enquiry into the next sales step.
What you can build with thx.
One buyer question.
One tool that answers it.
Choose the question your team answers again and again. We turn the rules, data and expert knowledge behind that answer into a tool buyers can use on your website.
Show the likely cost
A calculator gives the buyer an estimate based on their usage, configuration and assumptions.
- Buyer asks
- “What will this actually cost us?”
- Buyer receives
- A tailored breakdown with assumptions visible.
- Sales receives
- Scope, usage and budget context.
Check whether it fits
An assessment checks the buyer’s requirements, constraints and readiness, then suggests the next step.
- Buyer asks
- “Is this right for our situation?”
- Buyer receives
- A fit result with reasons and gaps.
- Sales receives
- Requirements and constraints before the call.
Help them choose
A comparison weighs the available options against the buyer’s own priorities.
- Buyer asks
- “Which option fits us best?”
- Buyer receives
- A recommendation with trade-offs visible.
- Sales receives
- Priorities and the reasoning behind the choice.
Show whether it is worth it
A business-case tool compares the cost with potential gains and shows the assumptions behind the result.
- Buyer asks
- “Does this justify moving forward?”
- Buyer receives
- An editable case for internal discussion.
- Sales receives
- The scenario behind the buyer’s decision.
thx. Lab / Live demo
Don’t take our word for it.
Experience the mechanism.
Change the inputs, inspect the reasoning and see the result respond. Each demo makes its rules visible.
VALUE CALCULATOR Live demo
What could this change be worth?
OUTPUTPotential annual savings → €40,000
How we build it
From one question
to one working experience.
The method stays the same whether the first build is a calculator, comparison, assessment or business-case tool.
Define the decision.
Agree the recurring buyer question, who asks it and the action a useful answer should enable.
Deliverable: decision brief and first-version boundary.Make the rules explicit.
Map inputs, formulas, criteria, exceptions, assumptions and the source behind each answer.
Deliverable: validated decision model.Turn logic into an experience.
Design the path, write the guidance and implement the responsive interaction on your website.
Deliverable: tested working first build.Carry context forward.
Connect the agreed enquiry handoff and measurement events, then review how people use the experience.
Deliverable: launch, measurement and handoff.thx. owns the build.
Decision structure, UX, interface copy, responsive implementation, agreed measurement, testing and launch support.
Your experts own the truth.
Source data, business rules, assumptions, exceptions, approvals and access to the systems included in the scope.
Price and scope
Focused projects
start at €3,000.
Typical delivery takes 3–6 weeks. Before development starts, you receive a written scope, fixed project price and a clear list of what is included.
- Planning, UX, copy and development
- Responsive implementation on your website
- Measurement, launch and 30-day bug support
See scope and price first. No obligation.
Where thx. sits
Between marketing,
product and sales.
Not another content agency. Not a software vendor selling one fixed tool. thx. sits where buyer attention, product complexity and sales context meet.
Create a reason to engage.
Replace passive content with a useful experience that earns attention.
Make complexity understandable.
Translate features, variables and scenarios into something buyers can use.
Give the conversation context.
Know what the buyer calculated, compared or cared about before the call.
UseDo buyers reach an answer?
EnquiryDoes useful context arrive?
Follow-upDoes it improve the next conversation?
67%prefer rep-free
70%prefer digital self-service
69%want human validation
Buyers want to make progress independently and still involve sales where judgment adds confidence. That is the gap thx. is designed for. Gartner · May 2026 ↗
thx. designs and builds the experience. Your experts validate the business truth behind it. The result sits on your website and supports the sales process you already use.
Get started
Show us where your
buyers get stuck.
Send your website and the question your buyers keep asking. We’ll review the opportunity and reply within 2 business days with a proposed next step.
- We review your website and the questions your buyers need answered.
- We identify a relevant first use case and the information needed to develop it.
- You receive a written response covering the direction, its inputs and the next step.
- No obligation. No generic sales deck.