01
Find
Identify the questions, uncertainties and calculations blocking the buying decision.
THX Opportunity Framework™
What should your buyer calculate before they buy?
We turn buyer questions into demand. We find the moments in your sales process where buyers need to calculate, compare or understand something — then turn those moments into interactive experiences that generate qualified demand.
Opportunity identified
01 / THX
Buyer question
"How much could we save?"
01
Question
Identify the decision barrier.
02
Opportunity
Make uncertainty measurable.
03
Interactive experience
Calculator
Comparison
Configurator
Assessment
04
Outcome
Make the next step easier to take.
Demand generated
Buyer intent + context
→
The opportunity
Your buyers are already asking the questions.
The problem isn't that buyers don't want information. It's that the information they need to make a decision is often buried in PDFs, sales decks, spreadsheets, product pages and conversations.
01
"What will this actually cost us?"
Give the buyer a way to calculate the answer themselves.
02
"Which option is better for us?"
Turn product complexity into a guided comparison.
03
"Is this worth changing?"
Make the value of action visible before the sales conversation.
04
"Why should we change now?"
Make the cost of inaction visible.
How THX works
Turn the question into the experience.
We don't start by asking what campaign you need. We start by finding what your buyer needs to know before they can move.
02
Frame
Turn the question into a measurable commercial opportunity.
03
Build
Create the interactive experience that lets the buyer answer it themselves.
04
Move
Turn interaction into intent, context and a reason to act.
The THX test
If your buyer has to open a spreadsheet to answer it, there's probably an opportunity.
Opportunity found
Your buyer is trying to calculate cost or ROI manually.
→ Cost / ROI model
- Faster evaluation
- Clear financial case
- Higher-intent leads
If the answer lives in a spreadsheet, PDF, sales call or someone's head — we can probably turn it into an experience.
Not just calculators
Whatever the buyer needs to know.
Calculate
ROI, savings, TCO, cost of ownership, implementation impact and financial value.
→
Compare
Products, solutions, suppliers, scenarios and outcomes.
→
Understand
Configuration, suitability, risk, requirements and the right next step.
→
The shift
From information to interaction.
Before
More pages. More content. More friction.
Buyers search, download, compare, calculate elsewhere and wait for sales to explain what they still don't understand.
With THX
The answer becomes an experience.
Buyers interact with the value themselves, while the business learns what matters to them and captures higher-intent demand.
Outbound
Don't send another pitch. Send an opportunity.
We can identify an opportunity on a prospect's website, build a focused experience around it and put the proof directly in front of the decision-maker.
Example outreach
THX / 01
We found a buyer opportunity.
Hi,
We noticed that your buyers have to estimate the cost difference between your solutions manually.
We built a simple example of what that experience could look like.
See the opportunity →
We noticed that your buyers have to estimate the cost difference between your solutions manually.
We built a simple example of what that experience could look like.
A different kind of marketing
We don't create more content. We create reasons to act.
THX sits between marketing, product and sales. We find the moments where interaction can change the buying decision — then build the system around that opportunity.
THX Opportunity Framework™
What is your buyer still trying to figure out?
Give us your website. We'll look for the question standing between your buyer and the next step.
Get started
Tell us where your buyers get stuck.
Send us your website and a note about your sales process. We'll reply with a specific opportunity we found — not a generic pitch.
- We review your site and sales materials
- We identify one concrete interactive opportunity
- We reply with what it could look like — free, no obligation