Does the buyer reach an answer?
Measure starts, completed results and where people leave. Identify the questions or inputs that interrupt the task.
Interactive buying experiences for B2B
Turn buyer
questions into
decisions.
Give buyers a way to explore cost, compare options and check fit — so they can take the next step with confidence.
FROM QUESTION TO DECISION
What will this actually cost us? THX makes upfront costs, ongoing costs and assumptions visible. The buyer can decide whether the scope fits their budget.
The shiftFrom information to interaction.
Buyer getsAn answer they can use.
Sales getsContext before the call.
Business getsA stronger buying signal.
The opportunity
Your best prospect
just went quiet.
A buyer needs to understand cost, compare options or justify the investment. The answer is “it depends”, and the decision pauses. Your team may have the information — but your buyer still needs a way to apply it to their situation.
If sales keeps answering one of these questions manually, there’s probably a thx. opportunity. The goal isn’t more content. It’s making the next decision easier to make.
01
“What could this change be worth?”
Let the buyer explore potential savings using visible costs and improvement assumptions.
BUILD → CALCULATOR02
“Which option is better for us?”
Turn product complexity into a guided comparison with a clear outcome.
BUILD → COMPARISON03
“Is this worth changing?”
Make value, risk and the cost of inaction visible before the sales call.
BUILD → BUSINESS CASE04
“Is this right for our situation?”
Let the buyer test fit and reach a useful next step themselves.
BUILD → FIT ASSESSMENTthx. Lab / Live demo
Don’t take our word for it.
Experience the mechanism.
Change the inputs, inspect the reasoning and see the result respond. Each demo makes its rules visible.
VALUE CALCULATOR Live demo
What could this change be worth?
OUTPUTPotential annual savings → €40,000
How we build it
From a buyer question
to a useful signal.
We identify the question, define its logic, design and build the interaction, then connect the agreed enquiry and measurement flow. Explore what each stage produces.
DEMO ONLY Illustrative savings model. Change the inputs to see how the same model carries through the delivery stages.
01 / FIND
Start with the decision that needs an answer.
Identify the recurring question, the people asking it and the action a useful answer should enable.
Stage deliverableA defined buyer question and a useful next action.
Agreed with your teamThe first use case and what is outside its scope.
The project scope specifies the model, interface, implementation, enquiry destination and measurement events. Data access, external integrations and ongoing maintenance are agreed before the build.
Your business. Your buyer. Your opportunity.
Now make it
about you.
Find the decision your buyers need help making. Watch a direction take shape around your answers — before you send us anything.
01 / Your buying decision
YOUR OPPORTUNITY TAKING SHAPE0 / 3
Your selections stay in this page until you choose to send an enquiry.
One experience. Three perspectives.
Clarity for the buyer.
Context for the business.
See how each team uses the outcome: the buyer evaluates, sales prepares a response, and marketing reviews completion and enquiries.
BUYER / CLARITY
A question becomes a clearer decision.
01 / Buyer questionWhat do I need to know before moving forward?
The buyer brings their requirements, priorities and constraints.
02 / thx. experienceAn answer they can explore
Inputs and visible assumptions help them understand how the answer applies to their situation.
03 / Buying contextA result and a next step
The buyer can decide what to do next and what still needs a conversation.
THE POINT: make the decision easier to make.Question → experience → context
What to measure
From interaction
to measurable progress.
Agree what progress means before launch. Then evaluate completion, enquiry context and follow-up quality against your starting point.
Does useful context arrive?
Check whether the agreed inputs and result accompany the enquiry and give your team a relevant starting point.
Does it help the conversation?
Review lead relevance and recurring follow-up questions with sales. Use those findings to decide what to improve.
THE PRINCIPLEStop adding information. Start reducing uncertainty.
Buyer behaviour / External evidence
Buyers want control.
They still need confidence.
The opportunity is not to replace sales. It is to let buyers make more progress on their own — then give sales better context at the moments where human judgment matters.
67%
prefer a rep-free experience.
B2B buyers increasingly want to progress through buying tasks without needing a seller for every step.
70%
prefer completely digital self-service.
Useful digital experiences matter because buyers increasingly expect to research, evaluate and make progress on their own terms.
69%
prefer sales validation of AI-generated insights.
The survey points to a role for human validation alongside digital self-service when buyers evaluate AI-generated information.
That’s the gap thx. is built for: let the buyer calculate, compare, assess or justify before the conversation — then let sales enter with the context needed to help them decide.
Where thx. sits
Between marketing,
product and sales.
Not another content agency. Not a software vendor selling one fixed tool. thx. sits where buyer attention, product complexity and sales context meet.
Create a reason to engage.
Replace passive content with a useful experience that earns attention.
Make complexity understandable.
Translate features, variables and scenarios into something buyers can use.
Give the conversation context.
Know what the buyer calculated, compared or cared about before the call.
Your move.
What is your buyer
still trying to figure out?
Send your website for a review. If you have completed the opportunity finder, include your outline so we can develop that direction with you.
Get started
Show us where your
buyers get stuck.
Send your website and the question your buyers keep asking. We’ll review the opportunity and reply within 2 business days with a proposed next step.
- We review your website and the questions your buyers need answered.
- We identify a relevant first use case and the information needed to develop it.
- You receive a written response covering the direction, its inputs and the next step.
- No obligation. No generic sales deck.