What should your buyer calculate before they buy?
We find the moments in your sales process where buyers need to calculate, compare or understand something — then turn them into interactive tools that generate qualified demand.
Your buyer doesn't need another PDF.
They need an answer.
How much is this costing me?
How much could I save?
Which option is right for me?
Is this investment worth it?
What happens if I do nothing?
We turn those questions into digital experiences that help buyers move forward — while giving sales the context behind every lead.
We don't look for calculators. We look for reasons to buy.
The right interactive experience starts with a real business problem — not with technology.
"How much is this costing me?"
Turn hidden operational costs into something buyers can see and understand.
Cost Calculator"Is this investment worth it?"
Quantify savings, return and payback before the buyer ever talks to sales.
ROI Tool"Which solution is right for me?"
Turn complex product choices into guided, self-service decisions.
Configurator"What happens if I do nothing?"
Make the cost of inaction visible and commercially meaningful.
Risk Simulator"How am I doing compared to others?"
Turn benchmarks and diagnostics into a reason to start a conversation.
Benchmark"What should I improve first?"
Help buyers diagnose their situation and identify the next best action.
AssessmentDon't tell them. Let them calculate it.
Imagine a company selling printing and CAD solutions.
Instead of another product page, we create an interactive calculator that helps a buyer estimate the real cost of their current setup.
The buyer gets an answer. Sales gets context. The website gets a reason to convert.
"What is our current printing really costing us?"
THX Opportunity Framework™
A repeatable process for turning buyer friction into measurable demand.
Find
We analyse your offer, buyers and sales process to find moments of friction.
Quantify
We identify the economic value behind the problem — cost, savings, ROI, risk or opportunity.
Build
We turn the opportunity into the right experience: calculator, audit, benchmark, simulator, configurator or assessment.
Activate
We deploy it where buyers discover you: your website, search, paid media, LinkedIn and outbound.
Capture
Every interaction can reveal buyer intent, business context and potential commercial value.
Convert
Sales receives more than a name and email. They receive a reason to have the conversation.
What if your lead magnet was actually useful?
The same tool can become the reason to open a cold email, click a LinkedIn post or visit a landing page.
Instead of saying "we are a marketing agency", give the buyer something worth using.
Hi,
We built a simple calculator that helps companies estimate the real cost of their current production process.
Thought it might be useful for your team.
See the calculator →We don't just create more content.
We create reasons for buyers to interact with your business.
Traditional approach
- Another landing page
- Another PDF
- Another contact form
- Another "Book a demo" CTA
- Another lead with little context
THX approach
- A problem worth solving
- A useful answer
- An interactive experience
- A natural next step
- A lead with buyer context
Let's find something your buyers will want to use.
We'll look at your business, your buyers and your sales process — then identify the opportunities worth turning into interactive experiences.
Find my opportunity →