01
Find
Find the question, uncertainty or calculation blocking the buying decision.
Input: “How much will switching really save us?”
INTERACTIVE BUYING EXPERIENCES.
TURN BUYER QUESTIONS
INTO DECISIONS.
We build interactive buying experiences for complex B2B decisions. Calculators, comparisons, assessments and business-case tools that help buyers understand the answer themselves — while giving sales a useful signal.
THX buyer simulator Interactive
01FIND THE DECISIONDEMO / THX.
Start with the buyer
What are they still trying to figure out?
Choose the question your buyer needs to answer → watch what THX turns it into.
QUESTION
“What will this actually cost us?”
↓
THX BUILDS
A value calculator
↓
BUSINESS GETS
What the buyer values + intends
Illustrative mechanismQuestion → experience → signal
The shift
From information to interaction.
Buyer gets
An answer.
Sales gets
Context.
Business gets
A deal that doesn't go quiet.
The opportunity
Your best prospect just went quiet.
They asked what it would actually cost. Sales said “it depends” and promised a callback. Three days later, they picked whoever just told them. The information wasn't missing — it just wasn't theirs to use, at the moment they needed it.
01
“What will this actually cost us?”
Give the buyer a way to calculate the answer instead of asking sales to explain it.
BUILD → CALCULATOR02
“Which option is better for us?”
Turn product complexity into a guided comparison with a clear outcome.
BUILD → COMPARISON03
“Is this worth changing?”
Make value, risk and the cost of inaction visible before the sales call.
BUILD → BUSINESS CASE04
“Is this right for our situation?”
Let the buyer test fit and reach a useful next step themselves.
BUILD → FIT ASSESSMENTThe THX method.
Question → signal.
We don't start with “what campaign should we run?” We start with the decision your buyer is struggling to make.
02
Model
Turn the question into variables, scenarios and an outcome the buyer can understand.
Model: cost + volume + time + risk → outcome
03
Experience
Build the interactive experience that lets the buyer answer the question themselves.
Experience: calculator / comparison / assessment
04
Signal
Turn the interaction into useful context: what the buyer values, chose and needs next.
Signal: intent + context + next step
THX LAB / LIVE DEMO
Don't take our word for it.
Experience the mechanism.
These are simplified, illustrative versions of the tools we build. Choose a buyer question, then interact with the experience that answers it.
VALUE CALCULATOR LIVE DEMO
What will changing this actually be worth?
OUTPUTEstimated annual value → €40,000
See the mechanism live.
From a buyer question
to a useful signal.
Method explained the four stages. This is what actually moves through them. Adjust the numbers below, then click through Find → Model → Experience → Signal to watch the same figure change meaning at each stage.
DEMO ONLY These numbers are illustrative. The point is to show how a buyer-facing interaction can turn an unclear claim into a model and then into a buying signal.
01 / FIND
Sales quotes a ceiling nobody can verify.
“Up to 8%” on €500,000 sounds like €40,000 — but “up to” isn't a number a buyer can put in a business case.
Buyer experience
Told a number, not shown the math.
Business value
A claim — not yet a qualified lead.
What we build
Not just calculators.
The format follows the decision. We choose the simplest interaction that helps the buyer move.
Calculate
ROI, savings, TCO, cost of ownership, implementation impact and financial value.
→
Compare
Products, solutions, suppliers, scenarios and outcomes — without spreadsheet gymnastics.
→
Assess
Configuration, suitability, risk, requirements and the right next step.
→
Make it concrete
Show us the product.
We'll show you the experience.
The mechanism is simple: we start with a question your buyer already has, choose what they need to calculate or compare, then build the interaction that gives them an answer — and gives your team useful buying context.
INDUSTRIAL EQUIPMENT / ILLUSTRATIVE
Complexity becomes a guided choice.
01 / BUYER QUESTIONWhich configuration actually fits us?
Too many variables make the decision hard to evaluate alone.
02 / THX EXPERIENCEConfigurator + comparison
The buyer tests requirements and sees the trade-offs immediately.
03 / BUYING CONTEXTRequirements + chosen path
→→
Sales sees what matters before the conversation starts.
THE POINT: make the decision easier to make.Question → experience → buying context
Before / after
Stop adding information.
Start reducing uncertainty.
Before
More pages. More content. More work for the buyer.
Buyers search, download, compare elsewhere, build spreadsheets and wait for sales to explain what they still don't understand.
With THX.
The answer becomes an experience.
Buyers interact with the value themselves while the business learns what matters to them and captures a more useful buying signal.
Built to move a decision.
From question
to next step.
The useful part isn't the interface. It's what happens when a buyer finally has enough information to move.
fits us?
+ constraints
forward
DECISION SIGNAL DETECTEDMOVE
Turn assumptions into numbers.
Make complex options easier to evaluate.
Translate requirements into a concrete path.
Make timing and fit easier to understand.
THE PRINCIPLEIf the buyer can understand, calculate or compare something before talking to sales, build it.
Where THX sits
Between marketing, product and sales.
THX is not another content agency and not a software vendor selling one tool. We design the interaction around the decision your buyer needs to make.
Create a reason to engage.
Replace passive content with a useful experience that earns attention.
Make complexity understandable.
Translate features, variables and scenarios into something buyers can use.
Give the conversation context.
Know what the buyer calculated, compared or cared about before the call.
Outbound
Don't send another pitch.
Send an opportunity.
We can identify an opportunity on a prospect's website, build a focused example around it and put the proof directly in front of the decision-maker.
Example outreach
THX. / 01
We found a buyer opportunity.
Hi,
We noticed that your buyers have to estimate the cost difference
between your solutions manually.
We built a simple example of what that experience could look like.
Your move.
What is your buyer
still trying to figure out?
Give us your website. We'll look for the question standing between your buyer and the next step — and show you what the experience could be.
Get started
Show us where your buyers get stuck.
Send us your website and a note about your sales process. We'll reply within 2 business days with one specific opportunity — not a generic pitch.
- We review your website and buyer journey.
- We identify one concrete interactive opportunity.
- We show what the experience could look like.
- No obligation. No generic sales deck.